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Driving Change,
Developing Leaders,
Designing Lives
Welcome
With nearly two decades of experience in leadership, strategic planning, and entrepreneurship, I’ve made it my life’s work to help leaders and organizations rise with clarity, intention, and impact. As a founder, investor, and seasoned community advocate, I am deeply committed to building equitable ecosystems, empowering small businesses, and shaping transformational leadership across sectors.
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Through By Design, my leadership development firm, I deliver coaching, consulting, workshops, and immersive programs that align purpose with performance—because true success is not just built, it's designed. Whether you're a high-performance leader seeking fulfillment or an organization ready to invest in values-based leadership, we bring the strategy, structure, and soul needed to drive sustainable growth.
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Explore my work, gain valuable insights, and let’s build a more intentional, inclusive future—by design.
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Jice Johnson
Founder • Speaker • Strategist
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With nearly two decades of experience across leadership, entrepreneurship, and ecosystem building, I help leaders move from burnout and busywork to clarity and legacy. As a speaker, writer, and visionary, I’m passionate about values-based living, systems change, and helping others lead by design—not default.
By Design Leadership Development
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Coaching • Strategy • Transformation
By Design is a leadership development firm that helps individuals and organizations align purpose with performance. Through coaching, consulting, and customized leadership experiences, we help high-performing leaders and values-driven teams grow with intention, impact, and integrity.
What We Stand For
Intentionality. Equity. Legacy. Clarity. Transformation.
We believe success should be both sustainable and soul-aligned.
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Clarity. Leadership. Legacy. In Your Inbox.
Up Next
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