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Intentional Leadership. Purposeful Impact. Built By Design.

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Welcome. I'm glad you're here

This space was created for people and organizations who want to lead with intention, live in alignment, and build legacies that matter. Whether you're a high-performance leader navigating your next chapter or an organization ready to invest in your people, you’re in the right place.

Jice Johnson

Founder • Speaker • Strategist • Advocate

I’m a woman of many callings—but at the center of them all is one mission: helping people and systems become more aligned, intentional, and impactful.

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With nearly two decades of experience across entrepreneurship, leadership development, and ecosystem building, I’ve supported everyone from high-achieving executives to grassroots visionaries. I draw from my lived experience as a U.S. Army veteran, businesswoman, educator, and community advocate to help leaders show up fully and build boldly.

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I believe leadership is not just about what you do—it’s about how deeply who you are shows up in it.

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Whether I’m on stage speaking about intentional leadership, coaching a founder through burnout, or helping a city rethink how it supports its communities—I show up with one goal: to help others live, lead, and build by design.

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I don’t believe in burnout as a badge of honor. I believe in strategy, clarity, and systems that serve your mission—not deplete it.

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Leadership & Ventures

I also lead and support several ventures dedicated to equity, wealth-building, and economic transformation:

  • Founder, Black Business Initiative (BBI)
    Supporting underserved entrepreneurs through capacity-building, access to capital, and ecosystem design.

     

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  • Founder & Board Chair, AYA Foundation
    A philanthropic initiative serving Black entrepreneurs through intentional investment, capacity building, and community-led giving.

     

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  • Executive Director, Economic Development Association for Black Communities (EDABC)
    Creating long-term regional strategies that position Black communities to prosper.

     

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  • Real Estate Investor & Developer
    Focused on community-centered development, property ownership, and legacy-building through real estate.

By Design
Leadership Development

Coaching • Strategy • Culture • Transformation

By Design is a leadership development firm born from my belief that success shouldn’t be left to chance—or built by default.

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We work with individuals and organizations to align purpose with performance through tailored services like executive coaching, strategic consulting, and leadership development programming. Our work is rooted in values-based leadership, resilience, and long-term, sustainable impact.

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Whether you’re a founder stepping into your next level, a team seeking deeper cohesion, or a company ready to lead with intention—we bring the clarity, tools, and transformation needed to get there.

 

Our Services Include:

  • Executive Coaching

  • Organizational Leadership Development

  • Strategic Consulting & Culture Design

  • Resilience & Work-Life Integration Programs

  • Leadership Retreats & Facilitated Workshops

 

 

We don’t do cookie-cutter leadership. We design transformation—with you, for you, and by design.

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We Stand For

Intentionality. Equity. Legacy. Clarity. Transformation.

Because leadership should reflect who you are—not just what you do.

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