

Intentional Leadership. Purposeful Impact. Built By Design.


Welcome. I'm glad you're here
This space was created for people and organizations who want to lead with intention, live in alignment, and build legacies that matter. Whether you're a high-performance leader navigating your next chapter or an organization ready to invest in your people, you’re in the right place.
Jice Johnson
Founder • Speaker • Strategist • Advocate
I’m a woman of many callings—but at the center of them all is one mission: helping people and systems become more aligned, intentional, and impactful.
​
With nearly two decades of experience across entrepreneurship, leadership development, and ecosystem building, I’ve supported everyone from high-achieving executives to grassroots visionaries. I draw from my lived experience as a U.S. Army veteran, businesswoman, educator, and community advocate to help leaders show up fully and build boldly.
​
I believe leadership is not just about what you do—it’s about how deeply who you are shows up in it.
​
Whether I’m on stage speaking about intentional leadership, coaching a founder through burnout, or helping a city rethink how it supports its communities—I show up with one goal: to help others live, lead, and build by design.
​
I don’t believe in burnout as a badge of honor. I believe in strategy, clarity, and systems that serve your mission—not deplete it.

Leadership & Ventures
I also lead and support several ventures dedicated to equity, wealth-building, and economic transformation:
-
Founder, Black Business Initiative (BBI)
Supporting underserved entrepreneurs through capacity-building, access to capital, and ecosystem design.
​
​
-
Founder & Board Chair, AYA Foundation
A philanthropic initiative serving Black entrepreneurs through intentional investment, capacity building, and community-led giving.
​
​
-
Executive Director, Economic Development Association for Black Communities (EDABC)
Creating long-term regional strategies that position Black communities to prosper.
​
​
-
Real Estate Investor & Developer
Focused on community-centered development, property ownership, and legacy-building through real estate.
By Design
Leadership Development
Coaching • Strategy • Culture • Transformation
By Design is a leadership development firm born from my belief that success shouldn’t be left to chance—or built by default.
​
We work with individuals and organizations to align purpose with performance through tailored services like executive coaching, strategic consulting, and leadership development programming. Our work is rooted in values-based leadership, resilience, and long-term, sustainable impact.
​
Whether you’re a founder stepping into your next level, a team seeking deeper cohesion, or a company ready to lead with intention—we bring the clarity, tools, and transformation needed to get there.
Our Services Include:
-
Executive Coaching
-
Organizational Leadership Development
-
Strategic Consulting & Culture Design
-
Resilience & Work-Life Integration Programs
-
Leadership Retreats & Facilitated Workshops
We don’t do cookie-cutter leadership. We design transformation—with you, for you, and by design.

